- The Fenced Forest -
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5 mins read
For 14 years, I've found myself increasingly having to balance of design, business, and technology. Always crafting, shipping, facilitating, balancing business goals, user needs, and technical constraints. It rarely slows down.
I was so caught up in the momentum that I never built a system to capture and unpack passing thoughts. Most of these end up in project documentation or official communications, formal by nature and context-bound. The more important personal takeaways go undocumented, and they fade over time.
What about me? I feel like three distinct gnomes masquerading in a human-sized trench coat these days.
Together they don't always agree, which is probably the point. Designer gnome is the big guy here but he gets ganged up by business and techie gnome sometimes, but these self-checks is where the better solutions tend to come from. While it sounds like a dream team, I run the risk of overthinking and missing the forest for the trees, so I needed a cathartic outlet to offload these thoughts.
My work sometimes requires navigating and occasionally colliding with enterprise icebergs. The deep, slow-moving mass of organisational inertia and technical debt that pulls well-meaning teams under. These are experiences worth dissecting.
That place started taking shape one day after listening to a John Maeda↗ SXSW presentation. His balance of practical analysis peppered with academic thought was exactly what I was looking for.
In 2025, I decided to carve out a small corner of the internet to internalise and distill these thoughts.
Every writing here must begin with me, otherwise I can’t call this forest mine. I'm also realistic about time and my tendency to ruminate endlessly, so I tap onto GenAI for efficiency. This is my self-imposed rule:
© 2025–2026 Kevyn Leong
- The Fenced Forest -
← Back to home
5 mins read
For 14 years, I've found myself increasingly having to balance of design, business, and technology. Always crafting, shipping, facilitating, balancing business goals, user needs, and technical constraints. It rarely slows down.
I was so caught up in the momentum that I never built a system to capture and unpack passing thoughts. Most of these end up in project documentation or official communications, formal by nature and context-bound. The more important personal takeaways go undocumented, and they fade over time.
What about me? I feel like three distinct gnomes masquerading in a human-sized trench coat these days.
Together they don't always agree, which is probably the point. Designer gnome is the big guy here but he gets ganged up by business and techie gnome sometimes, but these self-checks is where the better solutions tend to come from. While it sounds like a dream team, I run the risk of overthinking and missing the forest for the trees, so I needed a cathartic outlet to offload these thoughts.
My work sometimes requires navigating and occasionally colliding with enterprise icebergs. The deep, slow-moving mass of organisational inertia and technical debt that pulls well-meaning teams under. These are experiences worth dissecting.
That place started taking shape one day after listening to a John Maeda↗ SXSW presentation. His balance of practical analysis peppered with academic thought was exactly what I was looking for.
In 2025, I decided to carve out a small corner of the internet to internalise and distill these thoughts.
Every writing here must begin with me, otherwise I can’t call this forest mine. I'm also realistic about time and my tendency to ruminate endlessly, so I tap onto GenAI for efficiency. This is my self-imposed rule:
© 2025–2026 Kevyn Leong